"One Piece Film Red" Takes Over NYC Times Square

Getty Images for Toei Animation Inc.

Last night, Toei Animation and “One Piece Film Red” movie committee presented a massive digital out of home campaign in New York City’s Times Square during NYCC to promote the movie’s upcoming November 4 opening in the U.S. and Canada in a very unique way.

The first-ever of its kind for the anime industry in North America, the “One Piece Film Red” Times Square Takeover featured a specially created animation synchronized across numerous digital billboards encircling Time Square. The visually immersive 2-minute looping animation was experienced by audience made up of One Piece fans and cosplayers, NYCC attendees, visiting tourists and New York City pedestrians for one hour – from 7:00 pm to 8:00 pm.

Photos and more from the event are available to view below and we hope to see more marketing events like this in the future!

For More Information on "One Piece Film Red":
https://www.onepiece-filmred.com/

Getty Images for Toei Animation Inc.

Getty Images for Toei Animation Inc.

Getty Images for Toei Animation Inc.

Getty Images for Toei Animation Inc.

Getty Images for Toei Animation Inc.