Pocky Announces Global Partnership with Street Fighter V: Arcade Edition

World-renowned food company Ezaki Glico USA, in partnership with acclaimed video game developer and publisher Capcom, has announced the Pocky K.O. challenge campaign for all gamers around the world. A promotional video, which can be seen below, was released for this campaign and explains how a Pocky K.O. can be achieved – narrated by renowned Street Fighter V: Arcade Edition commentator, James Chen.

A Pocky K.O. is when a player wins a Street Fighter V: Arcade Edition match while either the player or the opponent has a health gauge similar to a Pocky stick. Players attain the chance of a Pocky K.O. when the ratio of the health bar-to-damage received is visually proportionate to the chocolate to stick ratio of a Pocky stick.

To showcase their first global partnership, Pocky and Capcom have announced the limited release of Street Fighter V: Pocky EDITION, which will debut in a special exhibition match at CAPCOM CUP 2019 (December 13-15) in Los Angeles, California. This special exhibition match will be fought between globally ranked esports players, for a chance to win the Pocky K.O. Challenge. The new Pocky EDITION will feature a unique user interface exclusive to the campaign. Pocky will also be hosting a special arena open to the public for CAPCOM CUP 2019, where attendees can take on the Pocky K.O. Challenge for themselves! Audiences worldwide can watch their favorite Street Fighter V: Arcade Edition players go head to head in a Pocky K.O. special event on the official Capcom Twitch (https://www.twitch.tv/capcomfighters/) and YouTube channels (https://www.youtube.com/user/CapcomFightersTV).

“Gaming is an incredible experience that unifies a community across the world and we’re excited to partner with Capcom to create a unique, one-of-a-kind experience,” said HIROHISA TAMAI. “Pocky is committed to long term support of esports communities. We at Pocky have spirit and we love to share happiness. Esports brings happiness to every member of the audience and we want to help share the joy and excitement alongside them”.

Players all over the world can upload video captures and screenshots to the Pocky K.O. checker on the official website to see if they have successfully completed the challenge. For more details on Pocky K.O., players can visit the official website at http://pocky.glico.com/pockykochecker/

With a shared desire to have fun and play, Ezaki Glico USA encourages gamers to upload their fighting game video captures on Twitter using the hashtag #PockyKO when they win a match by Pocky K.O. The video uploads will automatically be enrolled into a jury pool, where eleven will be selected to be featured on the big screen at CAPCOM CUP 2019 .
 
To commemorate this fantastic collaboration, Pocky is releasing limited-edition Street Fighter V design Pocky packages, which will be available for purchase through Pocky’s online and retail stores.

The limited-edition packaging, which features classic Street Fighter characters Ryu and Chun-Li, is dedicated to fans around the world. Since Pocky can be shared by Street Fighter V players during matches, it’s the perfect snack for esports. For details on how to purchase these limited-edition Street Fighter V design Pocky packages (includes ten packs), see below:
 
Available for purchase online from December 13th (may be subject to selling out)
Purchase Site: Asian Food Center (URL: https://www.asianfoodgrocer.com/glico-street-fighter-crate)
 
Available for purchase in-store from January 13th (may be subject to selling out)
Participating Stores: It’s Sugar / Hot Topic / FYE

Pocky truly believes that eSports is a shared new age experience for eSports athletes and fans alike; not only is it exciting and inspiring, but it has the potential to be a beneficial community that supports wellbeing and mental health. This partnership between two major Japanese brands, both with worldwide popularity, represents Pocky’s declaration to spread their brand messaging, “Share happiness!” among Pocky’s and Street Fighter V’s many fans and their commitment to supporting the esports community.
 
Follow Pocky on Twitter @PockyUSA. Share the fight, Share happiness with Pocky!