The Lost Ctrl - Blink MV

The Lost Ctrl are a hip-hop and EDM influenced rock band formed in 2010, based in Tokyo, Japan. "Blink" was released as a double A-side single in 2013, along with "Ball and Chain", but the video wasn't released until just this week. It also serves as the band's first-ever music video.

Shot while the band was on tour in California (a tour that included a show at the world famous Whisky A Go Go), the music video for "Blink" features the band members walking along Santa Monica beach and pier. It's pretty straightforward, there's not a lot to be said about the video itself except that they chose a nice location for their first MV outing. Santa Monica is a nice enough place, if maybe a little strange for a band from Japan. The video mostly features the band hanging out in various shops near the beach and occasionally interacting with locals.

The song is pretty straightforward too, like the band's aesthetic. It's a pop rock song with a little bit of rap thrown in for good measure. It kinda reminds me of Orange Range meets Spin Doctors, the sort of radio-friendly hard rock that was really huge in the mid 2000s. The band knows their way around their instruments, and it all sounds pretty clean. It's all very down-to-earth, a fun song for a club show (at the beach even) and maybe even a road trip.

That said, I don't understand why The Lost Ctrl would choose such an old song for their debut video (They released a new single in December of last year, after all and the song "QUASAR" is an A-To-J favorite.) but it's not bad. If you're into some sort of chill, comfort-zone pop rock, this band might be up your alley.

-Justin

The Lost Ctrl is:
AMA: Vocals/Rap
Jim: Guitar/Synth
Ray: Guitar/Cello
Tatsuki: Guitar
Katy: Bass
Masaya: Drums

For More Information:
Website: http://tlclol.wix.com/thelostctrl-english
Facebook: https://www.facebook.com/thelostctrl

The Lost Ctrl - Blink MV