BE:FIRST Releases First Digital Single of 2023: "Boom Boom Back"

​Following their successful debut last year, as well as achieving many huge milestones in a short time, Japanese group BE:FIRST are back with their first single of 2023: "Boom Boom Back". The single will soon be available on all major digital streaming platforms, and you can read about it below!

With the new year in swing BE:FIRST welcomes a new approach with a global team on "Boom Boom Back" which includes US-based artist and music producer, Grant Boutin and music producer, Luke Shipstad, songwriters Will Jay and 3onawav, who proactively provide music to great artists in South Korea as well as otherAsian countries. This brand-new infectious single expresses the sincere, yet greedy determination to aim even higher, despite already achieving high accolades. 

"Boom Boom Back" is a hybrid Hip Hop danceable track which is mixed with a 90s flavor, a touch of 2000s teen beat, and current sensibility of musical beats. In terms of choreography for the music video, BE:FIRST worked together with dancer and choreographer, KAITA, as well as KAZ the FIRE. KAITA previously worked on their Hip Hop number, "Milli-Billi", which was taken from their first album "BE:1". With "Boom Boom Back", it is a promise that this is going to be another must-see dance performance. The music video can be seen below.

BE:FIRST’s schedule of live stream sessions on social media on 13 February 2023, Monday:
- 6PM： Instagram Live
- 6:15PM： TikTok Live
- 6:30PM： YouTube Live
*Singapore time

"Boom Boom Back" has already been shared and published by local dancers and choreographers in the lead up to the actual single release date, creating a wave of mystery and excitement to all BESTYs (BE:FIRST fans) who wondered if this was the group’s latest single. On TikTok, the #BBBチャレンジ (#BBBChallenge in English) was published without revealing the group or song title, and has created a massive buzz on social media even before the official announcement from BE:FIRST. To date, this has garnered over 5.0 million views alone, establishing BE:FIRST’s digital first approach and commitment to their love for music and dance. BE:FIRST published their TikTok videos for ‘Boom Boom Back’ on 26 and 27 January 2023. Get excited for their new release and await for what is coming next from BE:FIRST.

“Boom Boom Back” Download & Streaming:
https://BEFIRST.lnk.to/BoomBoomBack_global

1st Album “BE:1”:
https://BEFIRST.lnk.to/_BE1

BE:FIRST Profile:
BE:FIRST is a seven-member dance and vocal group featuring SOTA, SHUNTO, MANATO, RYUHEI, JUNON, RYOKI, and LEO, signed to renown Japanese rapper, SKY-HI’s management company and label, BMSG. Each member has a high level of ability and potential for singing, dancing, and rap, along with a musical sensitivity reflected in their songwriting and choreography. Each owns an attractive individuality that marks each of them as unique. Under the name BE:FIRST, this seven-piece group has swept the No.1 spots on various charts in Japan since before their debut. Now they are taking their bold first steps toward Asia and the world.

Official Website：https://befirst.tokyo/
Twitter : https://twitter.com/BEFIRSTofficial
Twitter (global) : https://twitter.com/BEFIRST_global
Instagram : https://www.instagram.com/befirst__official/
Facebook : https://www.facebook.com/BEFIRSTofficial
TikTok : https://www.tiktok.com/@befirst_official
YouTube Channel : https://www.youtube.com/c/BEFIRSTOfficial/
LINE : https://page.line.me/befirst
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