LoVendoR - Iin Ja Nai? PV

Hot on the announcement of their major label debut, LoVendoR releases the first PV from their double A-side single, "Iin Ja Nai?/Futsuu no Watashi Ganbare!"

The song featured in this first PV is "Iin Ja Nai?" which is not only the lead-off track of the single, but also composed by fellow Up-Front artist, Takui Nakajima. Nakajima has lent his talents to Hello! Project artists Abe Natsumi, Dia Lady and Mano Erina in the past. Most recently his songs "Taiki Bansei" and "Tsugi no Kado wo Magare" were concurrently recorded by ANGERME and C-ute respectively. Being that his style is far more rock than what one typically associates with idols, his work with LoVendoR (He has also written several of their songs in the past including their single "Ikujinashi") is something to take note of. The rock stylings of these four girls, led by former Morning Musume member, Tanaka Reina, is set to take the Japanese music scene by storm!

The video opens with Reina coming out of a trunk, or a box if you will. This is fitting as this song is hard to put into any traditional genre and indeed goes outside the box of what one probably first expects. Clearly rocking but complete with an accessible pop feel, this song is the proper major debut they deserve. Tanaka Reina and Okada Marina trade off vocals perfectly here and harmonize as well as they have in all their past releases. I've always said that I feel that Reina's voice is more suited to this style than what she performed when she was in Morning Musume and that stands true now. Marina's vocals are awesome as well. That said, there is one odd moment in the second chorus where she is singing into an imaginary microphone that I couldn't help but notice. I don't know if this was intentional or a slight error that made it into the video, but it definitely drew my attention. I can recall fellow ex-Morning Musume member, Kusumi Koharu, talking about the many retakes that had to be done on Morning Musume's "Iroppoi Jiretai" because she did the exact same thing take after take. Back to the song itself, Uozumi Yuki and Miyazawa Marin do an amazing job on twin lead guitars and lay down an awesome solo to round out the musical package.

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Visually, the PV is very colorful both in location and in the outfits chosen for the girls. All is bright and cheerful matching the general theme of the song itself. There is the usual Up-Front simplicity present here (Group shots separarted by solo shots with little in between or much in way of "plot") but they always seem to know how to pull off simple well without it feeling plain. There is also a playfulness both within the song, and the interaction with the members, that make this song quite infectious. I defy anyone to not be singing along by song's end!

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There you have it! Check out the PV itself in full below and be sure to pick up the single, "Iin Ja Nai?/Futsuu no Watashi Ganbare!" when it drops July 1st! Remember "Those who have fun win!" Also, who is "Wilson"?....

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LoVendoR Are:
◆ Tanaka Reina (田中麗奈) (Vocals)
◆ Okada Marina (岡田万里奈) (Vocals)
◆ Uozumi Yuki (魚住有希) (Guitar)
◆ Miyazawa Marin (宮澤茉凛) (Guitar)

Official Website: http://lovendor.jp/