LoVendoR - Futsuu no Watashi Ganbare! PV

LoVendoR's PV for the song "Futsuu no Watashi Ganbare!" was recently released and this video is just as much fun as one comes to expect from the four-member, all-girl group!

The new PV is the second from the group's upcoming major debut single "Iin ja nai?/Futsuu no Watashi Ganbare!". I previously covered the release of the first PV from this single (Can be found here) and just a few days later we are treated to the second! While the two songs differ in many ways, they both give the listener the solid, fun sound that is LoVendoR. First and foremost in the changes is the fact that this song has a different team behind it that "Iin ja nai?". While Takui Nakajima handled writing duties the first time around, this time Watanabe Miki provided the music and former Hello! Project mastermind, Tsunku, provides the lyrics. This latter point is interesting as it lends an element to the song that many have missed in the recent Hello! Project outings of late. The song's message is positive as one expects and has the catchy feel that both draws in first-time listeners and keeps them coming back again and again. Being that the song is written in a more pop feel than some of their more rock-oriented numbers don't expect too much in the way of shocking drum fills or blistering guitar solos. That said, the song will most definitely have you singing along by the second chorus!

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Let's look at the song performance for a minute. I usually rave about Tanaka Reina's singing when I talk about LoVendoR, but I have to say that I feel that Okada Marina stole the show on this one. While their vocal style works well together on this song, for some reason I felt that there were two completely different sounds in this song and Marina's was definitely the one that I preferred. Also I feel that her personality comes out in the video more so than Reina's and this only leads to one to want to pay even more attention to her. What about her "Samashii samashii deshou?" line in the final chorus? I'll admit that when I first heard that part I was taken out of the song, but it has since grown on me and I like that little touch. Back to the main point, her vocal style seems to suit this song like a glove and while I don't think that Reina is out of place, I do feel that she was overshadowed in this song greatly by Marina. This is not necessarily a bad thing as I think there are times when Reina receives just a little too much attention.

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Musically we get the twin guitar stylings of Marin and Yuki here and while their playing is not front and center as it is on some songs, the two do an awesome job showcasing their skills as well as laying down some nice shared melodies and solos.

Moving onto the video itself. Simply put, it's playful, fun and colorful. That could be said about a lof of recent UFA PVs, but there is a bit more meat to this video that we usually get from Up-Front. I think this has to do with the subject matter at hand as there is a bit more to work with in terms of concept. Playing off the theme of the song, we see the girls engaging in various activities. These activities come about when they are inspired by a certain group they see on TV! We get some nice fortune telling by Miyazawa Marin, some random hobbies (That rabbit in the hat!) from Tanaka Reina, dress up from Marina and just some awesome partying and rocking out from Uozumi Yuki! The side scenes give the girls some time to have fun on screen, but it is these segments that I feel that Marina and Marin visually steal the show. They not only look great, but their quirks shine through here. Lots of fun was clearly had here and that feeling comes through in both song and video. While there are a few extra shots than one usually sees, it is important to not that the video is not too far removed from the general type that Up-Front commits to these days. Thankfully, it happens to be a good example of how the simple PV formula can be done well. On a final note, be sure to watch until the very end to see more funny bits from Marin...

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That's it for now! Check out the PV itself in full below and be sure to pick up the single, "Iin Ja Nai?/Futsuu no Watashi Ganbare!" when it drops July 1st! Remember, be careful when playing with nunchaku!

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LoVendoR Are:
◆ Tanaka Reina (田中麗奈) (Vocals)
◆ Okada Marina (岡田万里奈) (Vocals)
◆ Uozumi Yuki (魚住有希) (Guitar)
◆ Miyazawa Marin (宮澤茉凛) (Guitar)

Official Website: http://lovendor.jp/