BE:FIRST Releases Highly Anticipated Love Song: "Smile Again"

Following the recent release of their virall hit, "Boom Boom Back", Japanese group BE:FIRST recently announced the release of their latest single, titled "Smile Again". You can read more about BE:FIRST's recent activities, and the upcoming single, below!

With sophisticated, minimal music sensibilities, seven distinct vocals stand out in "Smile Again", that is filled with wistfulness and fleetingness. Encapsulating fragility, determination, hope and acceptance that accompanies a simple message in the song’s lyrics "You are so beautiful", intriguing listeners to wonder about the many hidden implications and stories behind this one song. As the group’s first love song to be released, "Smile Again" has a beautiful melody and danceable development which invites listeners into a world of instant gratification by BE:FIRST, and their passion for love and sorrow within its short yet meaningful 3 minutes duration. BE:FIRST dedicates strong love to their fans in this musical gem.

BE:FIRST welcomed an all-star team for their latest single. Alongside Japanese rapper, singer-songwriter, producer, and CEO of management company BMSG, SKY-HI, and Keita Tachibana from the renowned dance & vocal group w-inds. JUNE from Korea joined in as the music producers for "Smile Again". When it comes to choreography for the music video, credits go to all four members of influential Japanese dance and performance collective, s**t kingz. The group have choreographed dances for multiple Japanese and South Korean artists from the likes of Da-iCE, ØMI, GENERATIONS from EXILE TRIBE, Super Junior-D&E, SHINee, NCT 127, EXO, to name a few.

The accompanying music video for "Smile Again" has also been released on BE:FIRST’s Youtube channel. Set in an airport, the music video features members of BE:FIRST in a drama-like scene of unspoken stories, and relentless yearning in search for something that is close to their hearts. In addition, the group will be holding a livestream event via YouTube on 26 April 2023, 6PM (Singapore time). The music video for "Smile Again" can be seen below!

With every release, BE:FIRST has always had their local and overseas fans (more known in the community as "BESTY") in mind. The group will be sharing more activities related to the release of "Smile Again" on their social media accounts in the upcoming weeks. "Smile Again" has been selected to be "ANESSA Global Campaign Song" as part of Japanese beauty conglomerate Shiseido ANESSA’s Spring Summer 2023 commercial campaign. This global campaign takes place in Japan and 8 other countries/regions in Asia, including Indonesia, Malaysia, the Philippines, Singapore, and Thailand where "Smile Again" is available via the major streaming platforms.

The release of "Smile Again" will include BE:FIRST’s viral hit, "Boom Boom Back" as well as one additional unreleased single "Great Mistakes". "Boom Boom Back" related videos with the #BBB チャレンジ (#BBBChallenge in English) created buzz on TikTok and has surpassed over 100 million views to date with the numbers still growing. The single topped various charts in Japan, including Billboard JAPAN’s JAPAN HOT 100 and TikTok Weekly Top 20 in Japan.

"Smile Again" Streaming & Download Links:
https://BEFIRST.lnk.to/SmileAgain_global

BE:FIRST Profile:
BE:FIRST is a seven-member dance and vocal group featuring SOTA, SHUNTO, MANATO, RYUHEI, JUNON, RYOKI, and LEO, signed to renowned Japanese rapper, SKY-HI’s management company and label, BMSG. Each member possesses unique qualities for singing, dancing, and rapping, along with their musical sensitivity reflected in their songwriting & choreography. Each owns an attractive individuality that marks them as unique. Under the name BE:FIRST, this seven-piece group has swept the No.1 spots on various charts in Japan since before their debut. Now they are taking their bold first steps toward Asia and the world.

Social Media Links:
​​Official Website: https://befirst.tokyo/
Twitter: https://twitter.com/BEFIRSTofficial
Twitter (Global): https://twitter.com/BEFIRST_global
Instagram: https://www.instagram.com/befirst__official/
Facebook: https://www.facebook.com/BEFIRSTofficial
TikTok: https://www.tiktok.com/@befirst_official
YouTube Channel: https://www.youtube.com/c/BEFIRSTOfficial/
LINE: https://page.line.me/befirst