Today is Christmas so there won't be a Throwback Thursday post. Instead I will feature my favorite Christmas song to come out this year, E-girls' "Mr. Snowman.
E-girls have had a great year, plain and simple. They released a string of amazing singles that have been accompanied by some of the best videos this side of the other big Avex artists. This one is the last of the year, but it is no exception to the legacy of excellence. Let's start with the video here as it is also one of the best that I've seen all year, many of the runner-ups being other E-girls videos anyway. Avex pulled out all the stops when it came to budget and set pieces with E-girls. There are several locations in this video (mainly used to feature each of the different groups that make up E-girls) from the teacup ride, the red-caped snow forest, the snow palace and the light/dark mirror room, not mention a few others. All the girls look great here too though to be honest, I am only familiar with a few of these girls/groups, the others being virtual unknowns to me at the moment. If this year is any indication though, they'll be one to keep an eye on in 2015. Back to the video, the costumes are all spot-on as well and the effects and concept designs throughout the video make it an instant classic, especially for the holidays. Now the song itself is extremely catchy with a chorus that begs singing along. Being a Rhythm Zone release, this track is most assuredly as dance-worthy as any other E-girls song, holiday themed or not. The group's strong focus on dance is apparent here, but unlike some other artists' attempts at dance music, this never feels like it deters from the enjoyment of the song on a pure aural level. The whole package reminds me of why I have a particular love for Idol Christmas songs in the first place. The single has been out for about a month now and I encourage everyone to check it out, or at least watch the video here. That being said, like other Avex uploads, the video itself is a teaser of sorts and drops off before the final part. A definite disappointment, but fans of Avex probably already expect this and it's not a deal breaker in and of itself. Watch and enjoy!
E-girls (Exile Girls Unit) is a pop unit under Rhythm Zone that is made up other Avex groups Dream, Happiness, Flower, Bunny and EGD. Their third album, "E.G. Time" will be released on New Year's day 2015.
E-girls Official Site: e-girls-ldh.jp
◆ Rin Rigoni